Go to market for leading eye care brand


To generate alternative revenue stream for leading Chennai based eye care brand by managing their corporate and institutional sales in Chennai region

Who we are engaged with:


Business case:

The client did not have a dedicated institutional sales team and with the growing business requirements, needed a strong team that could reach out to corporates and run interventions that will drive walk-ins to their centers.

  • Identifying Corporates, Institutions, PSUs and Manufacturing units in Chennai either mandated by law to run regular eye camps or having high probability of eye problems, like IT companies.
  • Map the decision makers like HR Head / Facility Head/ Admin Head and Principal.
  • Create communication and collateral articulating the client's value proposition. Educate and engage the TG with our offerings.
  • Run a awareness to conversion program using mix of EDMs, tele calling and field sales.
  • Camp Co ordination Team (CCT) to take over & ensure pre and post coordination with signed companies and recently, selling the packages on the activity day.

  • Period of Engagement: Jan 2012 to till date.
  • No. of companies reached: 941.
  • Camps conducted: 99 (including HCL, Infosys, Ambattur Clothing, etc).
  • Touch Points created: 18500.

+91 88244 88885

+91 44 4232 5065

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