The era of machine learning has arrived: How does it impact content marketing?

Early this decade in Minneapolis, an angry man walked into a Target store and demanded to talk to the manager. The man was furious that Target had sent a mailer with coupons for baby clothes and cribs to his daughter who was still in school. “Are you trying to encourage her to get pregnant?” he furiously asked the manager who had no clue about what he was talking about. The manager found that the mailer was indeed addressed to the man’s daughter and it contained marketing materials for maternity clothing and furniture. The manager apologized.

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Choosing a marketing automation platform doesn’t have to be rocket science

As a first step towards marketing automation adoption, it is important to understand which features in a marketing automation platform are important to your business. Is it multi-channel marketing, lead management and scoring, content marketing and management, social media management or analytics capabilities? Once you have answered this question, it becomes easier to pick the platform that best fits your needs. Check out this detailed review of some of the marketing platforms available for small and medium businesses.

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5 effective tips to help redesign your website

Design is not what it looks like or feels like. Design is how it works

-Steve Jobs

An appealing Website design is important to attract visitors, convert traffic to leads and lessen bounce or exit rates. So, create a Website that is simple and user-friendly yet modern and interesting. It’s all about developing a neat template to help navigate in and out of the pages.

Here are five effective tips to help redesign your website.

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5 tips to boost landing page conversion rate

While new-age business firms have adapted the trends of online marketing, their success relies on many factors such as, the ability to generate more pay-per-clicks, establish brand dominance and engage with customers; all with the hope of generating more traffic and converting them into leads. However, by developing an efficient SEO programme alone will not benefit businesses. What is needed is an effective landing page to help convert traffic to leads, create a sales funnel and eventually optimize business profits.

Here are 5 tips to boost landing page conversion rates.

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Five Reasons to Harness the Power of Videos in Your Content

A highly complex and competitive environment today compels marketers to effectively leverage all the tools and methods available to them. Video is one such tool which is slowly becoming the cornerstone of marketing. Videos are a simple and effective way of communicating several messages to the target audience. A study by Cisco revealed that globally consumer internet video traffic will be 80 percent of all consumer Internet traffic in 2019. Statistics from YouTube , the second largest search engine further demonstrate the growing importance of videos –

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