Don’t Make These Five Marketing Mistakes in 2017

As a marketer, we are sure you have a long list of New Year resolutions - improving customer engagement, increasing click through rates (CTR) on your campaigns, achieving higher return on investment (ROI), and more such. But did you know that only 8% people actually succeed at achieving what they resolve to do; 36% even fail to keep up with their goals past the first month of the year.

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4 Strategies for Video Marketing Success

Online videos are expected to account for 75% of web traffic in 2017. This means that a majority of your target audience is interested in video content. What’s driving this trend? For one thing, human beings are visual creatures and videos stand out in the content clutter. For another, you can convey a powerful message about your product or service in less than a minute - without overwhelming your customers with a lot of text.

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