Native advertising is one of the hottest and the most controversial digital trends, according to the Association of National Advertisers (ANA).
The 6 Most-Asked Questions about Integrating Live Streaming into Your 2017 Content Marketing Strategy
1) Why should live streaming become a part of your 2017 marketing campaign?
As a marketer, we are sure you have a long list of New Year resolutions - improving customer engagement, increasing click through rates (CTR) on your campaigns, achieving higher return on investment (ROI), and more such. But did you know that only 8% people actually succeed at achieving what they resolve to do; 36% even fail to keep up with their goals past the first month of the year.
Is the digital revolution making us all individuals with Attention Deficit Disorder (ADD)? Thanks to the effect of the social and mobile revolution on the brain, human attention span has shrunk to eight seconds – lower than that of even Goldfish (9 seconds)!It’s not surprising then that ‘attention’ has become the new currency for marketers.
Online videos are expected to account for 75% of web traffic in 2017. This means that a majority of your target audience is interested in video content. What’s driving this trend? For one thing, human beings are visual creatures and videos stand out in the content clutter. For another, you can convey a powerful message about your product or service in less than a minute - without overwhelming your customers with a lot of text.