5 secrets to becoming an effective marketing content writer

If someone told you that generating content that catalyzes business outcomes is child’s play, you’re being fooled. Creating effective and quality content time and again is undeniably a challenge. However, there are some easy tricks to developing meaningful content that deliver results.

Here are five simple ways to generate effective marketing content:

1. Be thorough – Research, apply and improve

read more

Content Curation: The Game Changer on Social Media

In today’s information age, a growing number of people are turning to online sources to access news and other resources that are relevant to them. According to research, average users spend over 28% of their online time on social media.

However, with innumerable sources of information available, it can be challenging for users to navigate through the content overload and understand what is pertinent to them and what is not. This is where content curation comes in.

What is Content Curation?

read more

Showcasing your Success Stories

Readers are a long lost race and trying to attract customers through long posts and juggling numbers might not be a great idea. In the day when marketing strategies are growing complex by the hour, your success stories viz. the case studies provide the right marketing vehicle to carry your product. Case studies are most effective, not only because they showcase what your product delivers, but also because they are based on a customer's perspective. And hence they gather momentum amongst the potential customers. But why many case studies fail to gain the traction is a huge question mark!

read more

6 Efficient Ways to Increase your Blog Subscriptions

It’s common for business bloggers to get so caught up on churning out great quality content, that they often miss out on other primary factors that contribute to a successful blog-site – the readers!

Here are 6 simple yet efficient ways to boost your subscription numbers

1. Simplicity is Key

read more

Five Do’s and Don’ts of Email Marketing

With millions of emails fighting for a customer’s attention on an average day, managing to stay on top of their mailbox is a major task. But if you think this might be an unachievable target, then you are in for a surprise. As with any marketing strategy, there are a list of do’s and don'ts to kick start your email marketing off the right foot. Here's a list of simple steps that can help you catch the attention of any customer you wish to target.

Five Do’s of Email Marketing

read more