Showcasing your Success Stories

Readers are a long lost race and trying to attract customers through long posts and juggling numbers might not be a great idea. In the day when marketing strategies are growing complex by the hour, your success stories viz. the case studies provide the right marketing vehicle to carry your product. Case studies are most effective, not only because they showcase what your product delivers, but also because they are based on a customer's perspective. And hence they gather momentum amongst the potential customers. But why many case studies fail to gain the traction is a huge question mark!

read more

6 Efficient Ways to Increase your Blog Subscriptions

It’s common for business bloggers to get so caught up on churning out great quality content, that they often miss out on other primary factors that contribute to a successful blog-site – the readers!

Here are 6 simple yet efficient ways to boost your subscription numbers

1. Simplicity is Key

read more

Five Do’s and Don’ts of Email Marketing

With millions of emails fighting for a customer’s attention on an average day, managing to stay on top of their mailbox is a major task. But if you think this might be an unachievable target, then you are in for a surprise. As with any marketing strategy, there are a list of do’s and don'ts to kick start your email marketing off the right foot. Here's a list of simple steps that can help you catch the attention of any customer you wish to target.

Five Do’s of Email Marketing

read more

Top 6 Digital Marketing Predictions for 2015

Digital marketing has undergone a tremendous transformation, evolving in leaps and bounds, over the last few years, thus becoming a crucial medium for branding. Online marketing has taken a steep rise from what it was, warranting the need for every business to be moving ahead of trends to create an impact. As marketers are keen on innovating marketing techniques in the thirst to create something new, let’s take a look at what the new trends are this year:

read more

10 reasons why you still need search engine optimization

So, when was the last time someone purchased an item online? Yesterday? Today? The answer is ‘now. People all over the world are glued to the internet looking for information all the time. Businesses, small or big strive to make their mark here, because this is the go-to place for research- for anything and everything. It becomes crucial for businesses to showcase their products and services in the best possible manner to grab the attention of their target audiences. Here is where the SEO (Search Engine Optimization) comes into play.

read more