4 smart tips for conducting effective market research online

Online market research is an essential asset for any company wanting to launch a new product or service. An important business metric, it can tell you if your company's potential new offering, stands a chance in the dynamic market place. However, it’s important for businesses to understand that no amount of research can guarantee substantial success. But research can help businesses better analyze and learn the marketing order to work effectively and achieve optimal results..

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Leverage content marketing - drive effective lead nurturing campaigns

Turning leads into long term customers is a top mandate for every enterprise sales and marketing team. While marketers and sales executives continue to search for ways to make their lead generation campaigns more successful, many believe that an effective lead nurturing program can drive higher engagement and ensure greater business success. A Forrester Research states that companies that excel at lead nurturing generate 50% more sales-ready leads, at 33% lower cost.

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5 Steps to Making a Perfect Cold Call

Marketing organizations love to ideate on issues such as creating the perfect value proposition, identifying ways to optimize marketing spend, and enhancing reach and customer engagement. Telemarketing also known as cold calling is the traditional practice of calling unknown prospects in an attempt to reach out to potential prospects, establish a connection and build a business relationship with them. Although this technique has resulted in massive marketing gains in the past, the question now is how successful this approach can be in today’s modernized digital environment.

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3 Ways to Break Free from Writer’s Block

As a content marketing writer, one of your key challenges is creating fresh and quality content time and again, within stringent timelines. However, often you reach the zone called ‘writer’s block’ that temporarily paralyzes your thinking and writing process. Writers block doesn’t spare even seasoned writers with vast and diverse experience. Here are three tips that help cure content marketing writers of content fatigue and writer’s block.

1. Exorcise the self-doubt demon

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The New CTA: Connect-to-Audience

We have come a long way from using Call-to-Action (CTA) as a mere lead collection tool on emails and websites. With digital marketing evolving from ‘how to woo customers’ to ‘how to engage customers,’ CTAs serve as the perfect tool to drive effective customer engagement. While CTAs allow customers to choose how far they want to explore a company, they help businesses capture more mind-share and sell targeted ideas to their audience.

With informed planning, you can conjure up CTAs that help you reach out and build sustained relationship with your audience.

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