Marketing Turns Inbound

With growing evidence of increased ROI and sales, Inbound Marketing is swiftly acquiring a sweet spot in the marketing mix of businesses. According to the 2012 State of Inbound Marketing report by HubSpot, businesses that primarily use inbound marketing techniques reported 61% lower Cost Per Lead (CPL) than those relying heavily on outbound strategies.
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Small Is Beautiful. Less Is Better

In recent years, technological advancements through the internet and mobile have brought the marketer and the consumer closer to each other and faster than ever before, offering the Marketing Manager opportunities galore. But the channels to reach out to the audience are larger in number, fragmented in viewership and erratic than ever. Every brand worth its penny has a website to boast of, Twitter feeds and Facebook posts, ad campaigns churned out overnight on the mac and blogs with content that would take you a lifetime to pour over.
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Metrics In Marketing: Let Analytics Do The Talking

Let’s admit it: it’s all about numbers really. Everyone from top-line C-level executives to the very bottom of the organizational pyramid (and those in between too) is constantly battling with numbers, be it business profits, sales figures, or as is the catchword these days – marketing metrics. For several years, conscientious marketers have been diligently measuring the value of their marketing efforts, be it conventional on-ground approaches or the more advanced and digitized web of online marketing.
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Writing Content that Works Harmoniously with Design

As a marketing outsourcing company, we routinely develop content and design marketing collaterals such as brochures, flyers, presentations, website content etc.  More often than not, clients who require content to be developed also require it to be put into design.
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