Organizations across the globe are becoming sales-friendly thanks to their emphasis on marketing automation platforms (MAP). What MAP does is that it helps organizations streamline their leads from the pinnacle of the marketing matrix right through to the leads that are present at the bottom of the channel.
Those of us who have ever spent time in the marketing or sales domain know that the relationship between the two departments can be tenuous. Sales likes to accuse marketing of providing them with poor leads or not enough leads (or not enough poor leads as the case maybe).read more
We deal a lot with SMBs (apart from being one ourselves) and spend significant time and effort in making their businesses successful. The many years we have worked closely on delivering marketing and sales programs for them has given us a fair deal of insight on the magic formula that can deliver market success for SMBs.read more
Start-ups and small businesses often approach marketing agencies to find out how they can grow their brand and what they can do to make a success of it. They develop and execute the go-to-market strategy, the promotional mix, approach plan and the works in association with their marketing partners and vendors. Here are three very important and very basic focus areas to ensure your brand grows exponentially to take the market by storm.read more