Proposition:

To generate revenues for leading global e-commerce platform provider from Indian retailers

Who we are engaged with:

India CEO

Business case:

The client set up their India operations in 2013 and decided that they will run a lean operations team and outsource their sales, marketing and customer support to CMO Axis.

Deliverables:

• Identifying retailers and small businesses with a need to set up an e-commerce platform.
• Map the decision makers like CEO/ Marketing and Sales Head/ owner etc.
• Create communication and collateral articulating the client's value proposition. Educate and engage the TG with our offerings.
• Run a awareness to conversion program using mix of EDMs, tele calling and field sales.
• Customer support to help them set up their e-stores, promote the same and also offer any third party support like web or design services using the CMO Axis shared services team or the client's vendor ecosystem.

Outcomes:

• Period of Engagement: April 2013 onwards.
• No. of companies reached every month : over 4000.
• Signups : Average of 400+ signups a month.