3 ways to improve Omni-channel retail experiences

The launch of mobile commerce has given birth to a new strategy called ‘Omni-channel marketing’. Many a times, Omni-channel marketing gets mistaken for multi-channel marketing. The former relates to mobile marketing, engaging social media campaigns or a well-designed website. But, if the three are not connected, then it’s not Omni-channel.

What is Omni channel marketing?

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Digital marketing: Top 5 mistakes to avoid

Leveraging a digital marketing strategy is imperative for any enterprise that wants to augment the customer engagement. Crucial to gain access to today’s tech-savvy customers, digital marketing assists in augmenting sales, engaging mobile consumers shortening sales cycles, generating higher conversion rates and ROI, thus resulting in higher revenue.

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Is there such a thing as the ultimate B2B lead generation tactic?

B2B lead generation is a much discussed topic, considering the ever evolving marketplace and intensifying competition. Business are striving hard and trying every technique to drive a steady stream of qualified leads, with a laser sharp focus on conversion. While there are plethora of techniques that can be used for B2B lead generation, there are no sure-fire tactics.

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4 smart tips for conducting effective market research online

Online market research is an essential asset for any company wanting to launch a new product or service. An important business metric, it can tell you if your company's potential new offering, stands a chance in the dynamic market place. However, it’s important for businesses to understand that no amount of research can guarantee substantial success. But research can help businesses better analyze and learn the marketing order to work effectively and achieve optimal results..

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Leverage content marketing - drive effective lead nurturing campaigns

Turning leads into long term customers is a top mandate for every enterprise sales and marketing team. While marketers and sales executives continue to search for ways to make their lead generation campaigns more successful, many believe that an effective lead nurturing program can drive higher engagement and ensure greater business success. A Forrester Research states that companies that excel at lead nurturing generate 50% more sales-ready leads, at 33% lower cost.

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