The New CTA: Connect-to-Audience

We have come a long way from using Call-to-Action (CTA) as a mere lead collection tool on emails and websites. With digital marketing evolving from ‘how to woo customers’ to ‘how to engage customers,’ CTAs serve as the perfect tool to drive effective customer engagement. While CTAs allow customers to choose how far they want to explore a company, they help businesses capture more mind-share and sell targeted ideas to their audience.

With informed planning, you can conjure up CTAs that help you reach out and build sustained relationship with your audience.

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5 secrets to becoming an effective marketing content writer

If someone told you that generating content that catalyzes business outcomes is child’s play, you’re being fooled. Creating effective and quality content time and again is undeniably a challenge. However, there are some easy tricks to developing meaningful content that deliver results.

Here are five simple ways to generate effective marketing content:

1. Be thorough – Research, apply and improve

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Content Curation: The Game Changer on Social Media

In today’s information age, a growing number of people are turning to online sources to access news and other resources that are relevant to them. According to research, average users spend over 28% of their online time on social media.

However, with innumerable sources of information available, it can be challenging for users to navigate through the content overload and understand what is pertinent to them and what is not. This is where content curation comes in.

What is Content Curation?

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Showcasing your Success Stories

Readers are a long lost race and trying to attract customers through long posts and juggling numbers might not be a great idea. In the day when marketing strategies are growing complex by the hour, your success stories viz. the case studies provide the right marketing vehicle to carry your product. Case studies are most effective, not only because they showcase what your product delivers, but also because they are based on a customer's perspective. And hence they gather momentum amongst the potential customers. But why many case studies fail to gain the traction is a huge question mark!

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6 Efficient Ways to Increase your Blog Subscriptions

It’s common for business bloggers to get so caught up on churning out great quality content, that they often miss out on other primary factors that contribute to a successful blog-site – the readers!

Here are 6 simple yet efficient ways to boost your subscription numbers

1. Simplicity is Key

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